First-build pack

Good Morning Cheltenham

Reach Cheltenham and Cotswold-edge readers before the town opens.

Market: Cheltenham and the Cotswold edge

Language risk: Low: English-language operations only.

CheltenhamMontpellierLansdownCharlton KingsLeckhamptonPrestburyHatherleyBishop's CleeveGloucester commuter edgeCotswold visitor corridor

Back to market desk Winchester source template

Source registry seed

Convert these lanes into the Cheltenham repo first

core

Council, planning, public notices, licensing, meetings and consultations.

First sources

Cheltenham Borough Council planning applications - Public Access route for planning applications, comments and tracked searches.
Cheltenham Borough Council democracy records - Agendas, minutes, committee packs and councillor records.
Cheltenham live council meetings and webcasts - Live and recorded meeting route with committee report links.

core

County services affecting highways, schools, care, libraries, waste, health and consultations.

First sources

Gloucestershire County Council - Service directory for county-level decisions affecting Cheltenham residents.
Gloucestershire County Council news - Filter for Cheltenham schools, highways, libraries, care, travel and public-service updates.

high

Town-centre economy, BID campaigns, independent retail and sponsor intelligence.

First sources

Cheltenham BID - BID updates, business-plan priorities, events and town-centre campaigns.
Cheltenham Borough Council BID overview - Council states the BID represents almost 800 levy-paying businesses.
Visit Cheltenham - Official tourism route for openings, attractions, accommodation, food, events and visitor campaigns.

high

Resident-useful festival, culture and racing signals without becoming only an events sheet.

First sources

Cheltenham Festivals - Jazz, Science, Music and Literature festival source; use for civic impact, traffic and sponsor fit.
The Jockey Club Cheltenham Festival - Major racing-event schedule, traffic, visitor economy and hospitality sponsor signal.
Cheltenham Town Hall what's on - Venue events and community/culture routes; filter for dated resident usefulness.

medium

University, schools and institutional stories that create local utility and sponsor fit.

First sources

University of Gloucestershire - University news, open days, employer links, student/community impact and events.
Cheltenham College - Independent-school signal for family services, education and local institution coverage.

Sponsor lanes

Commercial categories to prepare before launch

Sponsor lane

Estate agents, conveyancers, mortgage brokers and relocation services.

Sponsor lane

Independent schools, tutoring, nurseries, family clubs and student services.

Sponsor lane

Restaurants, cafes, pubs, hotels, race-week hospitality and visitor-economy operators.

Sponsor lane

Festival, culture, theatre, venue and premium leisure advertisers.

Sponsor lane

Professional services, recruiters, consultants, accountants and legal firms.

Sponsor lane

Home, garden, interiors, renovation, trades and Cotswold lifestyle retailers.

Blocked claims

No audience claims before live proof

Do not claim

Subscriber count stays blocked until the live newsletter has verified Buttondown and sponsor proof.

Do not claim

Open rate stays blocked until the live newsletter has verified Buttondown and sponsor proof.

Do not claim

Click-through rate stays blocked until the live newsletter has verified Buttondown and sponsor proof.

Do not claim

Race-week conversion stays blocked until the live newsletter has verified Buttondown and sponsor proof.

Do not claim

Festival audience reach stays blocked until the live newsletter has verified Buttondown and sponsor proof.

Do not claim

Guaranteed audience size stays blocked until the live newsletter has verified Buttondown and sponsor proof.

Next build steps

Scaffold gate

Step

Scaffold newsletters/good-morning-cheltenham from the generated market pattern.

Step

Convert source lanes into data-sources/source-registry.json and add coverage pages for core neighbourhoods.

Step

Add Buttondown-first env wiring, referral ladder, sponsor inventory, race/festival ad inventory and Products page before public launch.

Step

Run npm run issue:build, npm run website:build and npm run website:check before claiming the repo is built.