Good Morning Winchester

Sponsor kit

Useful local ads, not generic display.

Founding sponsor placements are for practical Winchester and Hampshire cathedral towns offers that readers can act on before, during or after the working day.

Prepare booking intakeCheckout plan

Packages

Founding inventory

Do not enable checkout links, collect payment or reserve inventory before the editor approves live launch.

GBP125 per issue

Founding issue sponsor

Estate agents, solicitors, schools, tutors, cafes, restaurants, culture venues and premium home services

Placement: One clearly labelled sponsor block after the lead story, with one link and one practical Winchester-area offer.

Inventory: 1

GBP350 per week

Weekly Winchester partner

Higher-consideration Winchester and Hampshire services that benefit from repeated morning reach

Placement: Five weekday sponsor placements after the editor approves live audience proof and the Buttondown send path.

Inventory: 1

GBP250 per month

Referral reward sponsor

Bookshops, cafes, theatres, attractions, family venues and local experiences

Placement: Referral page, share page and one newsletter growth block after Buttondown referral attribution is live.

Inventory: 2

View sales one-sheet · View media pack · View founding advertiser call sheet · View sales call script · View creative brief · View approval desk · View booking readiness · View sponsor prospect map · View local lead routes · View outreach priority lanes · View proof ledger · View sponsor reporting plan

Sponsor readiness

Approval checklist before any live commercial step

Operator checklist for deciding whether a Winchester sponsor enquiry is ready for manual approval, Stripe setup and Buttondown ad scheduling.

operator

Local fit

Required evidence

  • Advertiser serves Winchester, Alresford, Whiteley, Bishop's Waltham, Itchen Valley, Whiteley or another committed coverage area.
  • Offer is useful to residents and can be explained without generic brand copy.
  • Landing page is public, relevant and does not rely on a tracking wall.

Blockers

  • No clear service area inside coverage.
  • Offer is national-only or unrelated to the morning routine.
  • Landing page is missing, broken or misleading.

editor

Copy and compliance

Required evidence

  • Headline is 70 characters or fewer and body is 320 characters or fewer.
  • Plain-text fallback and one CTA are supplied.
  • Financial, legal, medical, education, property, employment and prize claims are flagged for manual review.

Blockers

  • Unverifiable performance, scarcity or health claims.
  • Copy looks like a generic display ad instead of a useful local note.
  • CTA or offer terms are unclear.

commercial

Inventory and proof

Required evidence

  • Package slug, requested dates and manual hold expiry are recorded.
  • Sponsor proof ledger confirms which claims are safe to use.
  • Post-send reporting fields are limited to verified Buttondown and UTM evidence.

Blockers

  • Subscriber, open-rate, click-rate or ROI claim is requested before verification.
  • Inventory hold is treated as confirmed before the editor approves.
  • Reporting promise includes unverified conversion data.

Editorial

Approval gate

Required evidence

  • the editor has explicitly approved outreach, payment collection and inventory reservation.
  • Stripe lookup key and Buttondown sponsor tag match the checkout plan.
  • No public post, live subscriber email or payment link is triggered by this static prep.

Blockers

  • Approval is implied rather than explicit.
  • Checkout link would collect money before final review.
  • Sponsor copy is scheduled before the issue build is verified.

Ad spec

Deliverables required before copy is scheduled

Founding issue sponsor

  • Headline up to 70 characters
  • Body copy up to 320 characters
  • One approved landing page
  • Plain-text fallback for email clients

Weekly Winchester partner

  • Five weekday issue placements
  • One sponsor creative refresh
  • One approved landing page
  • End-of-week summary once reporting is live

Referral reward sponsor

  • Prize or voucher description
  • Sponsor credit on referral ladder
  • One approved landing page
  • Manual eligibility review before winner contact

Lead qualification

Manual review questions

Check

Does the advertiser serve Winchester, Alresford, Whiteley, Bishop's Waltham or South Downs readers?

Check

Is the offer useful to residents before it is promotional?

Check

Can the sponsor provide one clear landing page and plain-English copy?

Check

Does the claim need regulated, medical, financial, legal or education review?

Check

Has the editor approved live outreach, payment and inventory reservation?