First-build pack

Good Morning Exeter

Reach Exeter and East Devon readers before the city starts moving.

Market: Exeter and East Devon

Language risk: Low: English-language operations only.

Positioning risk: Medium-high: Exeter must be a resident utility product, not a generic Devon-wide or visitor-only events brief.

Exeter city centreSt ThomasHeavitreeSt Leonard'sPinhoeTopshamCranbrookExmouth commuter railEast Devon edgeuniversity and hospital corridors

Back to market desk Winchester source template

Source registry seed

Convert these lanes into the Exeter repo first

core

Council, planning, public notices, licensing, meetings and consultations.

First sources

Exeter City Council - Primary city service, council and resident information route.
Exeter City Council planning applications - Search and comment route for applications affecting residents, streets and local businesses.
Exeter City Council committee records - Agendas, minutes, reports and committee packs for decision-led editions.

core

County routes for highways, schools, transport, libraries, care, public health and consultations.

First sources

Devon County Council - County services that affect Exeter residents and commuter routes.
Devon roadworks and travel - Road, transport and planned works route for morning disruption checks.

high

City-centre economy, BID campaigns, sponsor leads, openings and resident-useful events.

First sources

InExeter BID - Exeter's business improvement district; useful for city-centre campaigns, business signals and sponsor categories.
Visit Exeter - Events, visitor economy and city positioning; filter for resident utility.

high

University, hospital and institutional routes with direct commuter, employment and community impact.

First sources

University of Exeter news - University decisions, research, campus, employment and student/community stories.
Royal Devon news - Hospital and NHS updates with resident impact.

medium

Strong identity sources that should support, not dominate, the practical morning briefing.

First sources

Exeter Cathedral - Heritage, city-centre events and visitor impact.
Exeter Chiefs - Sport and event-day travel/footfall signals.

Sponsor lanes

Commercial categories to prepare before launch

Sponsor lane

Estate agents, conveyancers, mortgage brokers and relocation services.

Sponsor lane

University, student, graduate, language-school and training providers.

Sponsor lane

Restaurants, cafes, pubs, hotels, markets and city-centre retail.

Sponsor lane

Health, wellness, private dentistry, opticians and family services.

Sponsor lane

Recruiters, professional services, accountants, solicitors and tech firms.

Sponsor lane

Home, garden, interiors, trades and commuter services across Exeter and East Devon.

Blocked claims

No audience claims before live proof

Do not claim

Subscriber count stays blocked until the live newsletter has verified Buttondown and sponsor proof.

Do not claim

Open rate stays blocked until the live newsletter has verified Buttondown and sponsor proof.

Do not claim

Click-through rate stays blocked until the live newsletter has verified Buttondown and sponsor proof.

Do not claim

Sponsor conversion stays blocked until the live newsletter has verified Buttondown and sponsor proof.

Do not claim

Guaranteed audience size stays blocked until the live newsletter has verified Buttondown and sponsor proof.

Next build steps

Scaffold gate

Step

Keep Exeter behind Winchester and Cheltenham unless the editor explicitly changes the build order.

Step

If promoted, scaffold newsletters/good-morning-exeter from the generated market pattern.

Step

Convert this seed into data-sources/source-registry.json with city, county, transport, BID, university and NHS routes.

Step

Add Buttondown-first env wiring, referral ladder, sponsor inventory and Products page before public launch.

Step

Run npm run issue:build, npm run website:build and npm run website:check before claiming the repo is built.