Safe claim
Good Morning Winchester covers Winchester, Alresford, Whiteley, Bishop's Waltham, Itchen Valley and South Downs villages.
Coverage registry and source registry are committed in this repo.
Use in
Internal sponsor prep
Sponsor proof ledger
Claims sponsors can trust.
Approval-gated proof ledger for Good Morning Winchester sponsor claims.
Do not claim live circulation, performance, sponsor conversion or audience size until Buttondown analytics and UTM proof exist.
Usable now
Safe commercial claims
Safe claim
The launch stack is Buttondown-first and approval-gated.
Static subscribe/share pages include Buttondown routes and no live send is triggered.
Use in
Internal sponsor prep
Safe claim
Founding sponsor slots can be prepared manually before live checkout.
Sponsor kit, booking intake and checkout plan pages are static only.
Use in
Internal sponsor prep
Do not claim yet
Metrics waiting on live wiring
Pending proof
Subscriber count
Blocked by: Buttondown analytics
Needed before use
Confirmed Buttondown subscriber counts after live launch.
Pending proof
Open rate
Blocked by: Buttondown analytics
Needed before use
Verified campaign analytics after an approved send.
Pending proof
Click-through rate
Blocked by: Buttondown analytics and UTM proof
Needed before use
UTM and Buttondown click evidence after tracking is wired.
Pending proof
Sponsor conversion
Blocked by: Sponsor reporting
Needed before use
Advertiser-provided conversion evidence or verified booking data.
Pending proof
Guaranteed audience size
Blocked by: Live circulation proof
Needed before use
Never guarantee; only cite verified historical numbers when available.
Proof capture
Evidence to collect before outreach
Capture rule
Capture public Buttondown archive URL after approved send.
Capture rule
Capture UTM-tagged clicks only after tracking is wired.
Capture rule
Record sponsor dates, copy approval and post-send screenshots.
Artifact map
Where proof lives
commercial
Static sponsor kit
website/public/sponsor-kit/index.html
Shows placeholder-only inventory, package fit and approval boundaries before any sponsor conversation.
operator
Booking intake checklist
website/public/advertising/booking-intake/index.html
Captures advertiser fit, copy, compliance and manual hold data before Stripe or Buttondown setup.
commercial
Checkout wiring plan
website/public/advertising/checkout-plan/index.html
Maps planned Stripe lookup keys to Buttondown sponsor tags without enabling live payment collection.
operator
Sponsor reporting plan
website/public/advertising/reporting-plan/index.html
Defines which sponsor-facing metrics are safe, blocked or pending Buttondown and UTM verification.
editor
Latest rendered issue fixture
issues/2026-06-14/rendered.html
Provides the current static issue sample for copy review without sending a live subscriber email.