Sponsor reporting plan

Report proof after the edition is verified.

Approval-gated sponsor reporting template for Good Morning Winchester.

Do not share unverified sponsor performance claims.

Safe report fields

What can be prepared before analytics are live

Blocked metrics

Do not claim until Buttondown and UTM proof exists

Blocked until verified

Blocked until verified

Blocked until verified

Blocked until verified

Report checklist

Evidence gates before any sponsor-facing summary

Report gate

Remove private emails before sponsor reporting.

Report gate

Include public Buttondown archive URL when available.

Report gate

Only include analytics after Buttondown and UTM proof exists.

Template

Reusable sponsor report structure